MediaTek Partners with Unity China on Raytracing and Generative AI Solutions for Next-Generation Mobile Gaming Experiences
MediaTek, a leading global semiconductor company, and Unity China, a subsidiary of Unity Software Inc., a leading provider of 3D development tools and services, recently announced a partnership to develop raytracing and generative AI solutions for next-generation mobile gaming experiences.
The partnership will focus on optimizing MediaTek's Dimensity 9200 and Dimensity 9200+ flagship mobile 5G chips for the Unity engine, and developing new tools and technologies to make it easier for developers to create raytracing-enabled and generative AI-powered mobile games.
Raytracing is a rendering technique that simulates the physical behavior of light to create more realistic and immersive lighting effects. Generative AI is a type of artificial intelligence that can be used to create new content, such as textures, models, and animations, from scratch.
By combining MediaTek's hardware expertise with Unity's software expertise, the two companies aim to make raytracing and generative AI more accessible to mobile game developers, and to enable them to create games with unprecedented visual fidelity and realism.
"We are excited to partner with Unity China to develop raytracing and generative AI solutions for next-generation mobile gaming experiences," said Dr. Yenchi Lee, Deputy General Manager of MediaTek's Wireless Communications Business Unit. "MediaTek's Dimensity 9200 series chips are the first mobile chips to support hardware-accelerated raytracing, and our partnership with Unity China will make it easier for developers to take advantage of this powerful technology."
"We are delighted to work with MediaTek to bring raytracing and generative AI to mobile gaming," said Junbo Zhang, CEO of Unity China. "MediaTek's Dimensity 9200 series chips are the most advanced mobile chips on the market, and our partnership will enable developers to create mobile games that rival the visual quality of console and PC games."
The partnership between MediaTek and Unity China is a significant development for the mobile gaming industry. It is expected to lead to the creation of new and innovative mobile games that offer gamers a truly immersive and visually stunning gaming experience.
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